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A new version of the Reiss (1964) Premarital Sexual Permissiveness scale is introduced in this research. Changes are made in the sexual behaviors and relationship stages included in the scale, and experimental randomization is used to examine how standards vary for different categories of targets. The gender of the hypothetical person referred to in the scale items was found not to affect the responses to the scale items. However, the person's age had a significant effect on responses to the revised scale. Standards for a teenager were less permissive than standards for a young adult. Another finding of the study is that males had more sexually permissive standards than females. Suggestions are made for how the revised scale may be used in further research.